I personally only use this if I want to set up Telemarketing Lists a full-funnel YouTube campaign. If not, I mainly use the other audiences. If you still want to target in the SEE phase, but do you think the demographics are too broad? Then check whether there is no target group in 'Life event' that is relevant to your business. Here are target Telemarketing Lists groups of people who have just made a serious switch in daily life. Think, for example, of retiring or buying a house, but also smaller events such as a new pet or a home renovation are in between! 2. THINK Phase Perhaps the most well-known of all Google Ads audiences is the In-market Telemarketing Lists audiences. These include individuals who actively research or plan on specific topics.
There are hundreds of examples. For Telemarketing Lists example, think of people who are interested in purchasing golf equipment or people who are interested in purchasing a baby, toddler or child car seat. As the name implies, these target groups are much more specific and therefore much smaller. This allows you to reach people who are Telemarketing Lists already actively doing research or are orienting themselves towards certain products or services. It is therefore also a typical target group that is used if you want to reach people who are in the THINK phase. A target group that can also perfectly match the THINK phase is the Custom-intent target group. Here you Telemarketing Lists put together a target group by means of keywords.
As soon as someone uses one of these Telemarketing Lists words (in the Google search network), this person ends up in this list. The big advantage of this target group is that you have a lot of influence yourself. I always create Custom-intent audiences Telemarketing Lists based on the search intent. For example, someone searching for “buy iPhone 12 pro max case red” is much further along in the search than someone searching for “Phone case”. By tweaking your keywords in this way, you can also create excellent Custom-intent target Telemarketing Lists groups for the DO phase, for example.