Recently named the "World's Most Powerful Brand" by Brand Finance, the LEGO Company is both a consumer goods company that produces Jewelry Retouching interlocking bricks and a media giant with an extensive portfolio of films, online videos , books and games, to name a few just a little bit. Lars Silberbauer, Global Director of Social Media and Research at LEGO, recently spoke to Chief Content Officer magazine about what it's like Jewelry Retouching to work for such an expensive brand and how his team remains flexible enough to understand and respond to its audience every day. CCO: You have such a diverse audience at LEGO. How do you manage this complexity in all the channels in which you operate?
Silberbauer : Our main strategy is to connect with consumers, buyers and fans, and to build relationships. To do this, we look at what people like to do in a certain area and how we can connect LEGO to this activity. There are two very important Jewelry Retouching parts to this: people like to build LEGOs together - parents and children, or children and other children. Second, people are proud of their creations. They want to share what they've built with Jewelry Retouching someone else. When we engage on the basis of these two social needs (as we call them), it takes off. Creating content for children on channels used by children and adults must be a challenge. Have you ever struggled with this problem? Silberbauer .
A very big part of the LEGO culture is that we want kids to be safe and out of harm's way. This is why we do not engage children on digital platforms that require participants to be at least 13 years old; if we encounter children on our facebook page, we Jewelry Retouching ask them to come to our safe and moderated communities, staffed by professionals who undergo background checks and follow strict rules of engagement. We only engage teens Jewelry Retouching and adults on social media. Top tips for successful social media content Are some channels exclusive to one segment or the other? Silberbauer : It was tricky because I think all the different channels need custom content for this channel. This is the ambition. In reality, it's hard to get to the point where you have dedicated content for each channel.