Better understanding of consumer behavior, in the face of possible stimuli derived from advertising and to achieve more effective decision-making. Inesem business school master of lifelong learning in neuromarketing + 60 ects credits more information through its application, it is possible to check the level of attention and the responses at a sensory level offered by the consumer through its different stimuli. This may be a way of knowing how the brain reacts to different advertising campaigns. In this way, you can know the possible behavior of consumers or potential customers who purchase the product. To achieve a correct investigation on this study, different strategies based on the collection of information from consumers are used.
These techniques can be divided into neurometry and biometry . Actions such as functional magnetic resonance imaging, electroencephalography or whatsapp number list magnetoencephalography derive from the first. On the other hand, regarding the second, we can find electrical conductance of the skin or, for example, eye-tracking , which refers to eye tracking to find out what attracts the individual's attention. Typologies of neuromarketing in its general scope, we can say that neuromarketing is mainly oriented in 3 ways: auditory : this area would consist of
those sounds that allow association through a memory that derives from a means of promotion or advertising. In this case, the environment is based on music or sounds or the use of certain melodies that may be pleasant to consumers. Visual : they would consist of those images visualized by the consumer and that are familiar to him due to the impact caused in his memory. Kinesthetic : it would consist of the impact or influence on the consumer through smell, taste or touch. Neuromarketing vs emotional marketing it is