For e-commerce sellers, increasing website traffic and increasing the number of visitors is the most basic skill. After mastering the introductory technology, how to increase the average customer unit price of the brand through "traffic monetization" is the biggest goal of "Conversion Rate Optimization" (CRO) often mentioned in the field of digital marketing. [Illustration] Lazy bag for online store opening: GA analysis and SEO strategies that even beginners of e-commerce can understand [Illustration] E-commerce Beginner's Guide (Part 1): Make good use of social marketing to increase the purchase rate and get twice the result with half the effort Compared with physical stores, the marketing strategies that can be operated by e-commerce are more diverse. The following provides two e-commerce techniques for increasing the unit price of customers at zero cost.
It is better to use the various marketing tools provided by the store opening platform Haokaidian and Haodian+ to carry out brand marketing. Zero Cost Marketing Technique 1: Optimizing the Checkout Process Most consumers who use online shopping value the convenience of e-commerce, so the smoothness of the checkout process is a key link that affects the conversion of e-commerce statements. According to a series of surveys conducted by PYMNTS.com (2016) on the "shopping cart abandonment rate", it was found that 46.1% of consumers would abandon the checkout at the payment stage (when they see the actual checkout amount and enter their credit card number); in addition, if 37.4% of consumers would abandon the checkout when it was discovered that registration was required to checkout. For first-time visitors or one-time FITs, you may not be willing to Shadow Making provide personal information and register as a member; Haokaidian provides a registration-free purchase function setting.
Buyers can skip the lengthy registration process, check out quickly, and increase the success rate of purchases. And Haodian+ supports Facebook/Google/Line quick login, consumers can complete member login with one click, and stores can also obtain information about member operations.  First Edition_Full e-commerce_X_TNL_Illustration #6_2 Photo Credit: TNL Brand Studio In addition, the study also shows that the shopping cart abandonment rate of shoppers who use desktop computers is 61%, and that of mobile phones is as high as 81%. Therefore, optimizing the checkout page for different devices or designing a one-page checkout page are also the key points to increase conversions. Haokai Store adopts RWD responsive web design, the page will automatically adjust the layout according to the device, whether consumers use mobile phones, tablets, laptops or computers, they can all enjo More about this source textSource text required for additional translation information Send feedback Side panels