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chumma
Jan 31, 2022
In Agriculture Forum
Calvo is the first advertiser to test the new advances with its "Dump Easy" Buy Mass Sms campaign, a new way of consuming tuna. The prevalence of audience on mobile devices is significantly higher than any other device. According to the latest data from Comscore, 73.6% of visits to digital Buy Mass Sms content in Spain are made through mobile phones. However, this large concentration of audience on the small screen implies certain advertising difficulties due to the complexity of integrating well-known formats in Buy Mass Sms such a small space. These points are what continuously lead Buy Mass Sms technical team to develop new formats, which with a relevant and compliant size allow reaching large audiences. This is the example of the Gradual format, developed by Smartclip with the help of the creative agency Comunica+A, which occupies 96% of the screen width and 150px in height and when scrolling reaches up to 500px in height. This greatly helps to get good Buy Mass Sms and CTR data without interfering with page Buy Mass Sms reading. Calvo was the first advertiser to carry out tests with this type of solution, in Buy Mass Sms collaboration with his agency UM, part of the Mediabrands group, for the campaign to launch the new “Dump Easy” container . The objective of the campaign was to achieve wide coverage with a quality impact and, in Buy Mass Sms order to measure the action in detail, a memory and notoriety study of the format was carried out with the Bilendi Institute. A total of 200 surveys were carried out on the target Individuals between 25 and Buy Mass Sms years of age,
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