Jun 22, 2022
In Agriculture Forum
Information architecture does not support SEO According to Banner Design the former Information Architecture Institute, information architecture (IA) organizes and labels content so that it is: (a) easier to use and (b) easier to find. Ideally, information architecture should PREVIOUS (before) website design and development. Many web design and development issues arise because the content isn't well organized in the first place. Also, a website's tagging system won't Banner Design be as effective because the content isn't organized properly. I am an educated, trained and experienced Information Architect. I can practically look at a website and tell if its information architecture and corresponding navigation system are problematic. What I want to know before submitting a proposal are two questions. Questions: Are website owners ready to change the information architecture? Will there be an Banner Design executive and/or managerial champion(s) to ensure the recommendations are implemented by the design, development, and content teams? Answer: Both answers should be a resounding YES. I once had a client with a successful e-commerce site. However, search traffic had leveled Banner Design off and was starting to decline. What Banner Design was great about working with this great organization was that they had a very talented UX/ergonomics staff. This group knew when to use specific tests to solve specific problems. They knew how to use qualitative data to understand quantitative data in context. For example, they learned that a faceted classification system was the best AI to organize most of their website. They even minimized the delivery of duplicate content to human users and search engines. Figure 2: A faceted taxonomy allows an item to be assigned to multiple taxonomies (sets of attributes), allowing the classification to be ordered in multiple ways, rather than in a single predetermined order (as in a strict hierarchy ). This definition is taken from one of my Banner Design favorite books: Introduction to Cataloging and Classification by Arlene G. Taylor. The problem? The web development team took it upon themselves to mix in a facet that had little to do with the classification system. You can even observe the confused expressions on users' faces (the test sessions were videotaped) after adding the facet. The solution was simpler than expected. The unusual facet Banner Design should be removed. Instead, facet links should be changed as contextual navigation (upsells, specifically). We might even show the decrease in search traffic corresponding to the addition of Banner Design the confusing facet. We were able to present this solution to all teams in the company (marketing, content, design, development, UX, etc.). I admit I was surprised when we dealt with the Banner Design development team. They didn't argue. They did not debate or ask for further clarification. It was as if they agreed.